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What's the difference between SEO and search engine marketing (SEM)?

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  SEO is an organic method of creating traffic on the website.  Whereas SEM is the inorganic method of creating traffic on the website. Overview of SEO: SEO stands for Search Engine Optimization and it is a way to improve your site visibility and ranking when users search for products and services related to your business on several search engines generally like Google Search Engine, Bing, and Yahoo Serch Engines. It is an unpaid way of ranking your website on SERPs. It is a way of optimizing your website content by making changes as per google algorithm’s guidelines. It is made up of three parts: on-page, off-page, and technical SEO. Several On-Page Techniques: 1.     Optimizing Page Speed. 2.     Optimized page URLs. 3.     Optimizing the metadata. 4.     Internal Link Building. 5.     Integrating Social Sharing. Several Off-Page Techniques: 1.     Building Links 2...
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How to Choose a Web Development Services Company?

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 To maximize additional opportunities and attract customers in the current market scenario, you need just more than a digital footprint. It will be difficult to reclaim your efforts and investment if you do not have a quality and appealing website. Sadly, many web development agencies have only a basic understanding of how a company website should be designed and developed. Here are just a few of the website features that can help you reach millions of people: ·          The loading time of the website ·          Website tracking ·          Mobile friendly ·          CMS integrated ·          Highly secured (SSL encryption) ·          SEO optimized   So, therefore, you should hire an expert Web Design ...
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Location: India
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Why does your business need SEO?

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  Everyone wants to grow his business and make his online presence in the current competitive market. So here we are ecstatic to begin these SEO tactics from our Cafecodex platform. We'll tell you market-leading SEO methods that we've utilized to assist clients over the years in this blog. Alright, in this blog, we'll provide you with seven key reasons why your business requires SEO. #1 Google My Business When it comes to finding local companies, your customers trust google. Because the bulk of your potential clients are browsing for your products or services online, SEO is critical for small businesses. Did you guys know that 97 percent of consumers use the internet to locate local businesses? They'll look for your competition if they can't find you. #2 Page Ranking matters If you don't rank on page one, you'll lose 75% of possible traffic to your keywords right away. You may be surprised to find that three out of four individuals will only go on results fr...
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Location: India
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